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818 Tequila drops new merchandise
Model Kendall Jenner’s 818 Tequila brand has rolled out a new line of camp-inspired summer merchandise.
Jenner, who rose to fame on reality TV show Keeping Up With The Kardashians, released 818 Tequila in May 2021.
Made from 100% Blue Weber agave in Jalisco, Mexico, the 818 Tequila portfolio includes three expressions – blanco, reposado and añejo.
It is currently available across the US and Canada, and in select markets in the Caribbean.
The range of branded merchandise dropped yesterday (16 August) at 3pm ET. New items include camping equipment comprising a hip flask, mug, lantern and pin set; clothes such as caps, a cropped tank top, socks and a sweatshirt; plus a water bottle and playing cards.
The brand claims to donate 1% of its revenue to environmental non-profit partners.
818 recently expanded its footprint by partnering with China Bev, China’s leading independent distributor. The Tequila will be launched in the on-trade venues across Beijing, Shanghai, Guangzhou, Chengdu and Shenzhen from tomorrow (18 August).
Jenner posted an Instagram featuring 818’s new ‘trucker hat’.
Fans of the Tequila line can purchase items through shop.drink818.com.
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