Spirit of Manchester expands vodka line
The Spirit of Manchester Distillery has added three new flavours to its Manchester Spirit Grain Vodka range.
The UK-based distillery is tapping into the flavoured vodka trend with the introduction of three new bottlings for its Spirit Grain series: Coffee, Tonka, and Grapefruit.
According to CGA research, the value of flavoured vodka sales in the first quarter of 2022 increased by 33% on the same period in 2019.
The new flavours join the Classic Grain Vodka bottling.
Seb Heeley-Wiggins, co-founder at The Spirit of Manchester Distillery, said: “The vodka category is extremely popular at the moment, something that is reflected both in market data, and also from our own in-house customer research where we have seen a definite increase in interest for our range.
“This has led us to develop our new vodka flavours, and we are looking forward to launching these later this month.”
The new vodka range will be available online at spiritofmanchester.co.uk, and at the distillery’s own Manchester-based bar, Three Little Words.
Heeley-Wiggins added: “Our company has been going from strength to strength and we are extremely proud to have an increasingly diverse spirit portfolio, which now includes gins, vodka, rums and vermouth.
“We are excited to now begin talks with a number of investors as we look to build on our successful business position over the months ahead.”
Earlier this year, the distillery predicted it will triple export sales by the end of 2022 with new global distribution deals. So far, it has signed distribution agreements across six markets in Europe and South America.