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Punchy launches Vitamin D mixers

Non-alcoholic canned beverage brand Punchy has debuted three new flavoured mixers containing 50% of the recommended daily intake of Vitamin D.

Each drink is vegan and gluten free, as well as low in sugar

The brand has used premium natural ingredients to create its three canned offerings: Holiday Romance, made with peach, ginger and chai; Golden Hour, comprising blood orange, bitters and cardamom; and First Dip, consisting of cucumber, yuzu and rosemary.

Each drink is vegan, gluten free, and low in sugar and calories without any preservatives or artificial sweeteners.

The non-alcoholic cans can be consumed alone as an alternative to sugary sodas, or used as a mixer to create cocktails.

Punchy’s founder Paddy Cavanagh-Butler said: “Punchy is primarily used as a standalone soft drink but we also see lots of our customers adding a premium spirit when serving at home, to make things a bit more punchy.”

The brand recommends pairing each can with Sapling Vodka to create its signature collection of Spritzes.

The addition of Vitamin D to the recipe is in response to research by the British Nutrition Foundation which found that one in six adults in the UK are deficient in Vitamin D.

“Vitamin D keeps your immune system rolling with the punches – but for half the year during winter we don’t get enough from sunlight. That’s why we’ve charged every can of Punchy with 200 IU vitamin D (50% RI) – just enough to give a balanced diet an extra boost,” Cavanagh-Butler added.

Along with the addition of Vitamin D to the Punchy recipes, the brand has also released a new ‘sleeker’ can design.

The brand uses plastic-free packaging and 1% of all its sales and 1% of its stock goes to Punchy’s charity partner, The Great Oven.

Punchy previously operated as a fruit punch company offering a range of canned cocktails, each available with or without alcohol.

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