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Elixir Distillers to acquire Tormore Distillery
Independent whisky specialist Elixir Distillers has today agreed to purchase the Tormore Distillery and brand from Pernod Ricard for an undisclosed sum.
The acquisition is the latest move from co-founders and owners Rajbir and Sukhinder Singh to develop Elixir Distillers into a world-leading brand owner, distiller and bottler.
Last year, the brothers sold The Whisky Exchange, including Whisky.Auction and London Cocktail Week, to Pernod Ricard.
Sukhinder Singh explained: “Tormore is one of the most visually stunning distilleries in Speyside. It produces a beautiful spirit and fits in perfectly with the Elixir Distillers flavour-first philosophy to bottle only the very highest quality whiskies.”
One of Scotland’s larger distilleries, Tormore was built in 1960 and was designed by renowned architect and president of the Royal Academy Sir Albert Richardson, whose style combined neoclassicism with modernism.
The distillery was historically known as ‘the pearl of Speyside’, and the uniqueness of its architectural design was recognised in 1986 when the distillery was granted listed building status.
It has been owned by Pernod Ricard since 2005.
“We are hoping to build on the work that’s been done by Pernod Ricard to bring to life the magic of Tormore and show consumers around the world just what a hidden gem it is,” Sukhinder Singh continued. “We are humbled to be the new custodians of Tormore; we couldn’t have asked for a better distillery to welcome to the Elixir family alongside our new Islay distillery, Portintruan.”
The Tormore distillery has a production capacity of just under five million litres of alcohol per year, providing the potential for long-term growth the Singh brothers noted.
The deal with Elixir Distillers includes inventory of aged stock.
Alexandre Ricard, chairman and CEO of Pernod Ricard, stated: “Active portfolio management is an integral part of our long-term strategy. The sale of the Tormore brand and distillery follows the recent announcement of our investment behind the Aberlour and Miltonduff facilities, which will increase our Scotch production capacities by 14 million litres of alcohol per annum.
“We are delighted to be handing Tormore over to Sukhinder and Rajbir, two friends and truly creative entrepreneurs, and look forward to finding new ways to collaborate in the future.”
The co-founders foresee a bright future for Tormore. They added: “We’re committed to creating a new era for Tormore. Our goal is to establish the reputation of Tormore on the global stage to match the special quality of the whisky.
“We want Tormore to stand shoulder to shoulder alongside the biggest names in single malt whisky and we plan to release a brand range that Scotland will be proud of. We want to make this a real destination for all visitors to Speyside; we will be refurbishing the distillery and we also plan to build a visitor centre.”