ABG to sponsor Ukrainian basketball teamBy Georgie Pursey
Global producer and distributor Amber Beverage Group (ABG) has announced its sponsorship of the Ukrainian men’s national basketball team.
The agreement supports the basketball team’s participation in the qualifying matches at the FIBA World Cup 2023.
As the premium sponsor of the Ukrainian men’s basketball team, ABG will provide important financial support for the preparation of the Ukrainian national basketball team for the five matches of the summer qualifying cycle for the World Cup.
Commenting on the sponsorship, Jekaterina Stuģe, CEO of ABG, said: “We are supporting athletes who have done everything possible to become the best at their game in order to be selected for the national team. Their talent, impressive efforts, achievements, and agility must not vanish due to the war.
“We support the team and wish them the best of luck in their efforts to be the world-leading team they deserve to become. During the games, there will be hundreds of ABG employees cheering for Ukraine’s victory. We hope that Ukraine will prevail – and not only on the basketball court.”
Due to hostilities in Ukraine, the team will play its ‘home’ matches in Riga, Latvia.
The first games will take place on 1 July and 7 July and Ukraine will host Georgia and Spain respectively.
Ainārs Bagatskis, head coach of the Ukrainian men’s national basketball team, said: “A very important moment is coming for the Ukrainian national basketball team in qualifying for the World Cup 2023. We need victories to solve our problems and reach the world championship. The Ukrainian national team deserves this, and we will do everything possible for this together with the players, friends, and partners.
“For Ukraine, the matches against Georgia and Spain will be nominally home matches, but due to the war we cannot hold them in Kyiv. I am pleased that the arena for these matches will be provided in Latvia, and that Amber Beverage Group will be the premium sponsor of the Ukrainian team.”
The Spirits Business recently caught up with the CEO of Dima’s on the challenges of being a Ukrainian vodka producer in the midst of the war.