Saicho is low-and-no sponsor of Summer Party

The Spirits Business and The Global Spirits Masters can confirm Saicho will be the official low-and-no sponsor of the inaugural Summer Party.

Scheduled to take place on 15 June at the 58 and Co distillery in east London.

Saicho will be serving low-and-no drinks throughout the event, designed to celebrate 15 years of The Global Spirits Masters blind-tasting competitions, and 150 issues of The Spirits Business magazine this August.

Rhiannon Morris, sales and marketing manager at The Spirits Business and The Global Spirits Masters, said: “The Global Spirits Masters launched in 2008 with The Vodka Masters and we now run 22 competitions that cover a range of spirits categories.

“Hitting the 15-year milestone is a huge achievement that has been made possible due to the ongoing hard work of The Spirits Business team, our exceptional judges, and the high calibre of medal-winning spirits produced by the brands we aim to celebrate in each competition.”

White Claw is the official hard seltzer sponsor of the party, and will provide the official welcome drink at the event.

In addition, Soho Street Cocktails is the official ready-to-drink (RTD) cocktail sponsor of the event.

The Lost Explorer Mezcal will also be joining the celebration to host an insightful masterclass on the agave-based spirit.

British rapper and Kamo Vodka co-owner Lady Leshurr will provide additional entertainment with a DJ set.

Plus, throughout the event there will be plenty of photo opportunities via Showtime Photo Booth. The London-based photo booth hire company will be on hand with its Gif Photo Booth.

For further details on how to get involved in the inaugural Summer Party, contact Sophie Manson: sophie.manson@thespiritsbusiness.com.