Prowein makes ‘impressive comeback’ for 2022

The international trade fair for wine and spirits, Prowein, saw more than 38,000 visitors attend the three-day event in Düsseldorf, Germany.

The show saw 5,700 exhibitors from 62 countries return to Düsseldorf after a two-year break due to the Covid-19 pandemic.

The company was forced to postpone all of its spring trade fairs to May and June, or cancel them completely, Erhard Wienkamp, managing director at Messe Düsseldorf, said.

Wienkamp continued: “At this juncture we would like to explicitly thank our exhibitors and visitors for endorsing the postponement to May and for backing Prowein. Obviously, their commitment has paid off – because there are numerous concluded business deals reported by exhibitors.”

The atmosphere in the 13 exhibition halls was ‘extremely positive’ across the event, with many attendees glad to see the return of the in-person format.

Sandro Sartor, managing director for Europe, the Middle East and Africa (EMEA) at Constellation Brands, said: “For our business this year’s Prowein has been very important. We managed to conclude concrete deals with customers from Europe, the USA and even Korea.”

Anne-Laure Rayne-Helfrich, marketing executive assistant at wine and spirits group Les Grands Chais de France added: “We are so delighted that things are finally getting going again after three years and Prowein is being held in Düsseldorf.

“We succeeded in reaching out to our customers – especially the buyers from Europe, the USA and Africa – and concluding good business deals.

“To us Prowein is also so relevant because we can reach our essential target groups here – in concrete terms specialist retail and importers and exporters.”

The next Prowein fair in Düsseldorf will be held from 19 to 21 March 2023.

In 2019, the show attracted a record number of visitors – 61,500 over the three-day event.