Patrón and John Geiger create exclusive trainersBy Alice Brooker
Bacardi-owned Patrón Tequila has partnered with designer John Geiger to release limited edition trainers for Cinco de Mayo.
The Patrón x John Geiger GF-01 sneakers are crafted with ‘rare’ materials, inspired by the Tequila brand’s agave fields in Jalisco, Mexico.
The shoes will be released on John Geiger’s official website on 5 May in celebration of Cinco de Mayo.
“I’m consistently inspired and impressed by Patrón. I loved working with them last year on our streetwear collection and this is another collaboration truly driven by passion,” said Geiger.
Geiger added: “It was only fitting to go bigger and better for Cinco de Mayo with an epic sneaker drop that takes the designs we created with them last year to the next level.
“I was really inspired by the green that you’ll see in the leather detailing, evocative of the heart of Patrón, the agave piñas from the fields in Jalisco, Mexico.”
The shoes are green and white to match the design of the Tequila bottle, and are branded with the designer’s ‘g’ logo, as well as the Patrón bee symbol.
Chloe Lloyd-Jones, vice-president marketing of Patrón Tequila, said: “Patrón has a captivating energy that brings like-minded partners together with us; these collaborators become part of our familia.
“Sharing a passion for craft and bold innovation, Patrón is excited to be teaming up with John again to bring this unique offering to life in time for Cinco de Mayo, a moment that is all about gathering with great company and great cocktails.”
The Patrón x John Geiger GF-01 sneakers will retail for US$250 a pair, and will be available while supplies last.
Earlier this year, the Tequila brand teamed up with Formula One driver Sergio ‘Checo’ Pérez to release a short film celebrating the collaborators’ Mexican roots.