Top 10 biggest-selling spirits brands

15th July, 2021 by Kate Malczewski

2. White Claw Hard Seltzer

White Claw Supreme Brand Champion

2020: 58.5m

2019: 24.4m

% change: 139.7%

Place last year: 4

After charging onto the best-selling leaderboard in 2019, the astounding growth of Mark Anthony Brands’ hard seltzer White Claw continued in 2020.

The brand’s jaw-dropping 139.7% increase in volume sales – from 24.4m cases in 2019 to 58.5m in 2020 – was more than enough to secure it the second-place ranking on our list, as well as the title of Supreme Brand Champion in our 2021 report.

Over the past few years, the hard seltzer category has taken the drinks landscape by storm, first in the US and now internationally.

Boosted by the success of hard seltzers – and White Claw specifically – the RTD category is now set to become the second-biggest alcohol category in the US.

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