Smokehead moves into RTDsBy Nicola Carruthers
Ian Macleod Distillers-owned Smokehead whisky has released what is thought to be the first ready-to-drink single malt Scotch range.
Described as a first for the whisky industry, the new canned range comprises of two ‘accessible flavours’: Smokehead Mixed with Cola, and Smokehead Mixed with Ginger and Lime. Both expressions are made using Islay single malt Smokehead.
The 6% ABV line offers an ‘experimental smoky alternative to shake up summer socialising’.
Iain Weir, Smokehead brand director, said: “There is a long-standing debate whether a single malt should be mixed. But Smokehead is an unapologetically bold smoky whisky that is made to be enjoyed however you want it.
“Smokehead refuses to follow the rules of conventional whisky drinking. With summer here and BBQ season in full swing, what better time to launch the first ever pre-mixed single malt Scotch whisky in a can.”
The canned Smokehead line is priced at RRP £2.50 (US$3.50) per 330ml can.