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Talisker unveils sustainable packaging refresh
Diageo has revealed new sustainable packaging for its Scotch whisky brand Talisker.
Isle of Skye-based Talisker 10-year old has received a packaging makeover with increased recyclability and reduced plastic components.
Alterations to Talisker’s packaging align with parent company Diageo’s aim to achieve net zero carbon emissions by 2030, as part of a 10-year plan.
The packaging weight has been reduced by 6%, with an aim of lowering Talisker’s material usage by 28 tonnes across this year.
The recyclability of the product has been increased by 99.8% with regards to weight, while the plastic components have been reduced by 86%. A wood stopper has replaced the original plastic stopper.
Pranay Chandra, Diageo’s malt whisky marketing manager, said: “Talisker is committed to its drive to protect the planet, ensuring our whiskies are produced sustainably.
“The new packaging will increase the recyclability of the Talisker portfolio significantly and we’re continuously seeking ways to achieve our sustainability goals.”
The brand’s packaging refresh is part of Talisker’s ‘ongoing commitment to sustainability’ – in 2020, Talisker revealed its partnership with non-profit organisation Parley for the Oceans, on a three‐year scheme to protect marine environments.
Chandra added:“Consumers are increasingly conscious of their own environmental impact.
“We understand that there is still more to do, yet this is a significant step towards our goals of making all Talisker packaging recyclable by 2030, as well as working towards zero waste across our supply chain.”
The newly revamped bottle can be purchased for RRP £40.49 (US$57.25) from malts.com.