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Glenturret sales drop 30% in 2020

Luxury goods company Lalique Group reported a 30% decline in sales of Glenturret whisky last year due to the coronavirus pandemic.

The Glenturret’s history dates back 240 years

In April 2019, Lalique Group paid £15.5 million (US$20.2m) for a 50% stake in Glenturret Scotch whisky as part of a joint venture with Swiss entrepreneur Hansjörg Wyss. The brand was previously owned by The Macallan maker Edrington.

According to Lalique Group’s full-year sales, Glenturret’s sales fell to €1.3 million (US$1.56m) in 2020.

The decline in sales was due to Covid-19, which delayed the launch of the brand’s new core collection of whiskies until autumn 2020.

Furthermore, the Glenturret visitor centre was forced to close in March 2020 due to lockdown restrictions and remained closed for the rest of 2020.

For the current year, Lalique Group said it would continue to ‘exercise strict cost management that is aligned with the development of sales’.

The group said it would move forward with its product launches and projects, including the reopening of The Glenturret Distillery to the public on 26 April 2021.

The renovated site, based in the Perthshire countryside in Scotland, includes a visitor centre, along with a new café and shop in a Lalique design.

Furthermore, the site will add a new fine-dining restaurant, led by Michelin-starred chef Mark Donald, which is expected to open in late June 2021.

The new Glenturret Lalique Restaurant is described as the first of its kind as no other whisky brands are home to a fine-dining eatery, the brand said.

Donald will join The Glenturret as head chef from restaurant Number One at The Balmoral in Edinburgh, Scotland, where he retained a Michelin star until he departed in 2021.

The restaurant’s menu will showcase ‘contemporary Scottish culinary innovation’ based on classic French gastronomy, with a focus on local ingredients.

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