Top 10 spirits marketing moves in February 2021

11th March, 2021 by Owen Bellwood

Tanduay

Philippine brand Tanduay has partnered with basketball team the Minnesota Timberwolves as it expands its availability in the American Midwest.

Through the partnership, Tanduay will have courtside signs and basket pad signage, as well as arena signs bearing its name and logo. The brand will also release custom Timberwolves‐branded packs in Minnesota.

“As a global brand, we love bringing the world closer together, having fans experience flavours or products they haven’t tried before and offer something we know they’ll love,” said Ryan Tanke, chief operating officer of basketball teams Minnesota Timberwolves and Minnesota Lynx. “It’s an honour to partner with the world’s top‐selling rum.”

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