Top 10 fastest-growing spirits brands

24th June, 2020 by Nicola Carruthers

2. Sterling Reserve

2019: 2.8m

2018: 1.2m

% change: 131.4%

Indian whisky brand Sterling Reserve took the second spot on our fastest-growing list after reporting triple-digit growth of 131.4%

This year’s Indian Whisky Brand Champion, Sterling Reserve, was launched in the final quarter of the 2017 calendar year and achieved sales of more than one million cases in its first nine months.

The brand is owned by Allied Blenders & Distillers (ABD), which also produces Officer’s Choice, the second biggest-selling Indian whisky in the world.

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