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Spearhead Group sponsors Innovation in Packaging award

Pioneering brand enhancement company The Spearhead Group has been named the official sponsor of The Spirits Business Awards’ Innovation in Packaging category.

The Spearhead Group
The Spearhead Group was founded in 2018

The Spirits Business Awards was launched in 2019 in an effort to reward the people and companies driving excellence across the drinks industry, from retailers and distributors to marketers, brands, distillers and blenders.

Founded in 2018 by Heather Fritzsche, CEO, and Robert Catalano, president, the pair bring more than 50 years’ combined experience to the firm.

The Spearhead Group is known for creating strong brand identities, and its accomplishments include providing the iconic Crown Royal Purple bags for Diageo North America.

Fritzsche said: “The Spearhead Group is honoured to be sponsoring the 2020 Innovation in Packaging Award with The Spirits Business. This industry is heavily influenced by the consumer’s experience and it all starts with the packaging – before it even gets to the flavour.

“Additionally, sustainability is becoming more of a topic and the industry has so many opportunities to become more sustainable by innovating in the area of packaging. I’m excited to see the entries and help bring visibility to the best innovations in spirits packaging of 2020.”

The Spirits Business Awards will be judged by members of The Spirits Business editorial team and a panel of independent spirits experts.

The awards are separated into five sections: Retail and Marketing, Sustainability and Innovation, Tourism, Products, and People.

Melita Kiely, editor of The Spirits Business, said: “It’s fantastic to have a company such as The Spearhead Group sponsor the Innovation in Packaging part of the SB Awards.

“The Spearhead Group has fast garnered a reputation of improving brand experiences for consumers, while making additional positive impacts on businesses, such as through its commitment to backing other women-owned companies.

“We look forward to working with The Spearhead Group throughout 2020 and to have them as one of our key sponsors of this year’s awards.”

Spearhead Group
L-r: Heather Fritzsche, CEO, and Robert Catalano, president

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