Flor de Caña gains carbon neutral status
Nicaraguan rum Flor de Caña has strengthened its commitment to sustainability after being certified carbon neutral.
The certification means the brand is the only global spirit to be both carbon neutral and Fair Trade-certified, Flor de Caña said. In 2018, Flor de Caña rum became one of the first spirit brands in the world to receive Fair Trade certification.
The rum is distilled with 100% renewable energy and has planted 50,000 trees annually since 2005, further solidifying the brand’s “commitment towards implementing industry-leading sustainable production practices”.
Flor de Caña was awarded the certification from The Carbon Trust, a not-for-profit company that measures and certifies carbon footprints to the PAS 2060 standard for carbon neutrality.
According to the brand, the standard requires that the entire lifecycle carbon footprint of Flor de Caña is measured and certified, that a carbon management plan is in place to reduce emissions, and that any remaining emissions are offset.
“The Carbon Trust is delighted to certify Flor de Caña rum as carbon-neutral and we support the work they are doing to secure ongoing reductions in carbon emissions,” said Silvana Centty, senior manager at The Carbon Trust.
Flor de Caña also offers free education to the children of its employees (600 students currently enrolled). Since 1958, the brand has offered free medical attention to employees and their families, which accounts for 400+ surgeries and 170 births every year.
Flor de Caña has also been the main donor of Aproquen for almost 30 years, a non-profit that has provided more than 600,000 free medical services to burn victims and children with cleft lip or palate.
Earlier this month, Flor de Caña held an online talk with two leading bartenders about sustainability behind the bar.