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Funkin releases Nitro Piña Colada RTD

UK-based Funkin Cocktails has extended its ready-to-drink (RTD) Nitro Canned Cocktails range with the launch of a Piña Colada variant.

The new Nitro Piña Colada RTD taps into the “growing popularity of rum and rum cocktails”

Cocktail purée and mixer company Funkin launched its RTD canned cocktails range in April last year, each said to replicate freshly shaken mixed drinks.

The new Nitro Piña Colada RTD joins Espresso Martini, Passion Fruit Martini, Amaretto Sour and Pink Gin Fizz in the Nitro Canned Cocktails range.

Each can is said to provide a “perfect serve with a creamy foam head and a smooth, velvety mouthfeel”.

The launch of the Piña Colada flavour is said to capitalise on the “growing popularity of rum and rum cocktails”.

According to Nielsen figures cited by Funkin, the RTD cocktail can market is worth £303 million (US$390m) and grew 33% in the year to December 2018, faster than beer, wine and cider.

Additional data from CGA Q3 2019 showed that rum was used in 42% of cocktails served in the on-trade.

“With the growth of rum and the resurgence in popularity of Piña Colada, this latest innovation will be a great addition to the range, allowing consumers to enjoy this popular cocktail wherever they choose,” said Ben Anderson, marketing director at Funkin Cocktails.

“Funkin Nitro canned cocktails are the perfect solution, enabling consumers to enjoy a taste and experience that is true to the cocktail any time, anywhere and we encourage retailers to capitalise on the opportunity and stock our range.

“Containing real fruit, powered by nitro innovation and with bold, colourful packaging, Funkin RTD canned cocktails are perfect to capture the take-home cocktail opportunity.”

Funkin Nitro Piña Colada is available in a pack of 12x200ml cans and comes with a 12-month shelf life. Each 5% ABV can is priced at RRP £2.29 (US$2.95).

Last July, Funkin Cocktails launched a £1m (US$1.25m) campaign to support its Nitro Canned Cocktails range – the firm’s biggest marketing investment to date.

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