The Rock names Mast-Jägermeister Teremana Tequila distributorBy Melita Kiely
Hollywood actor and former wrestler Dwayne ‘The Rock’ Johnson has signed a global distribution deal with Mast-Jägermeister to launch Teremana Tequila in March.
Teremana Tequila, founded by Johnson, Dany Garcia, Jenna Fagnan and Ken Austin, will first launch in Mexico, the US and Canada.
Designed to be the ‘Tequila of the people’, Teremana will comprise two expressions: Teremana Blanco (RRP US$29.99 per 750ml bottle) and Teremana Reposado (RRP US$32.99 per 750ml bottle).
The Tequila range will be available in three bottle sizes: 375ml, 750ml and one-litre. Both expressions will have an ABV of 40%.
Johnson, founder and chairman of Siete Bucks Spirits, parent company of Teremana Tequila, said: “Teremana Tequila has been years in the making, hand-crafted with the ultimate care from beginning to end, we take deep pride in every drop.
“Our entire team, including co-founder Dany Garcia and industry vets and co-founders Jenna Fagnan and Ken Austin, are excited to partner with Mast-Jägermeister SE to distribute Teremana.
“Just like us, they are a family business and share the same set of principles, which are rooted in family values, hard work, craftsmanship and the importance of the people – both the consumers and those who bring our product to life.
“Along with the incredible team in Mexico, we are now three families joining forces as Teremana partners. I look forward to shaking hands and speaking with many of our distributors and customers and I’m honoured to share Teremana with the world in March.”
Michael Volke, CEO and chairman of the executive board at Mast-Jägermeister, said the company’s partnership with Teremana posed a “fantastic opportunity”.
“Teremana Tequila represents a striking and unique opportunity in the globally rising Tequila market, especially given its truly authentic craftsmanship with a wonderful family in Jalisco, Mexico, and its uncompromising quality,” Volke said.
“As their global distribution partner, we will provide high-impact sales and distribution support, and strategic advice on how to best enter and succeed in markets based on our long-standing experience.
“This is a fantastic opportunity to work hand in hand to build Teremana Tequila in the most meaningful way.”