This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Eden Mill launches alcohol-free G&T series
By Melita KielyScottish brewer and distiller Eden Mill is the latest entrant into the alcohol-free arena following the launch of its Eden Nil ready-to-drink (RTD) line.
Eden Mill as released a no-ABV line of RTDs: Eden Nil
The range has been created with input from the Secret Herb Garden in Edinburgh and expert botanists, and contains non-alcoholic distillate made from water, juniper, coriander, lemon balm and cardamom.
The two expressions currently available in the range are: Love Gin & Rose Lemonade, and Original Gin & Tonic.
The Eden Nil range has been priced at RRP £1.50 (US$1.95) per 250ml can, and is available from Eden Mill’s website and Eden Mill retail shops, in addition to the Radisson Red Sky Bar in Glasgow.
Paul Miller, co-founder of Eden Mill, said: “We definitely set ourselves a challenge by creating a product that doesn’t feature Eden Mill Gin, but still has the unique Eden Mill gin taste, synonymous with our brand.
“Year on year, we can see there is a 25% increase in sales in no/low-alcoholic drinks. How drinks are crafted and served, and why drinks are created play a vital role in the overall experience between bartenders and customers.
“In fact, research has shown that there is a real and oftentimes missed opportunity for having a standalone or dedicated non-alcoholic sections on a menu that are available throughout the day to drive incremental sales and make extra profit.
“We believe we have created a product that is perfect for all occasions, from designated drivers to pregnant mums, or for the increasing number of health-conscious people. We have created a unique alternative without compromising on flavour.”