BrewDog plans US distilleryBy Amy Hopkins
Scottish brewer BrewDog is planning to use a new tranche of investment to expand its spirits business and build a small distillery in the US.
Yesterday (14 November), BrewDog announced the launch of the third US round of its Equity for Punks crowdfunding drive, which has attracted 120,000 investors globally so far. More than 13,000 American investors have pledged funds to BrewDog since 2017, but the producer wants to see this number increase to 100,000.
BrewDog said it would use the funds to “quadruple production” compared to 2018 and continue its expansion in the US. The firm plans to build a “small” distillery at its US brewery in Columbus, Ohio, and bring its “made-from-scratch spirits to America”.
BrewDog currently only produces spirits at a distillery based inside its flagship Ellon brewery in Scotland. Its spirits arm is named the BrewDog Distilling Co, which unveiled a range of new products earlier this year.
Following the completion of the next round of its US Equity for Punks drive, BrewDog also intends to expand its DogHouse craft beer hotel, which is based at its site in Columbus. It also plans to build a West Coast outpost in California to expand distribution.
“The community we’ve built in the US in just three years is more than we could have dreamed,” said BrewDog co-founder James Watt. “It is because of our people that we’re growing faster than ever, and we refuse to sacrifice anything to maintain that growth.
“Our Equity Punks have helped us achieve unbelievable accomplishments, and we’re giving them more of what they want by investing in the elements of our business that they value most: beer, experiences and community. We are looking forward to their support in helping us achieve our most massive growth goals yet.”
US shares in BrewDog will be sold online individually at US$60 or at investment levels starting from now until May 2020.