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Glen Moray Scotch launches cocktail bitters
Speyside distillery Glen Moray is aiming to promote the use of single malt Scotch in cocktails with the launch of its own bitters.
Glen Moray Bitters is aiming to engage with on-trade with single malt Scotch
Glen Moray Bitters has been created by macerating and distilling rosemary and pepper with natural quinquina, dry gentian, absinthe, angelica and whisky.
Described as a “perfect addition” to an Old Fashioned cocktail, the new product aims to “change perceptions around the use of single malt whiskies as an ingredient in cocktails”.
Spirits experts Neil Ridley and Joel Harrison recently hosted a series of Old Fashioned masterclasses to showcase the bitters in the run-up to Old Fashioned Week (1-10 November). The bitters will also be showcased in masterclasses, pop-ups and food and drink festivals in the UK over the coming months.
With an ABV of 46%, bottles of Glen Moray Bitters are available for the UK on-trade to buy direct from Glen Moray’s sales team.
Brand owner La Martiniquaise-Bardinet also launched its Griottines Cherries in the UK this month.