London No.3 Gin bottle gets makeoverBy Amy Hopkins
Berry Bros & Rudd has unveiled a new bottle design for its London No.3 Gin brand alongside a new marketing platform.
Designed by Stranger & Stranger, the bottle has a new hexagonal shape that reflects the six botanicals in its recipe. The colour of the bottle has changed from green to turquoise, while the brand name and key icon “remain front and centre”.
“Our purpose at No.3 is to inspire perfection in all that we do,” said Roy Evans, head of marketing at London No.3. “The new bottle is testament to this; the intricate detail and superior glass beautifully packaging our gin, which is distilled with incredible precision by our team of experts.”
In addition, a new brand platform, titled Art of Perfection, has been launched, featuring a series of striking images that “transform the crystal clear liquid into a dramatic landscape of colour”.
Each visual is created by placing the gin under the microscope and capturing the finer detail through scientific photography. The campaign will be supported by a series of partnerships between London No.3 and the art and design world this year, starting with London Design Festival.
Following its launch at Imbibe Live last week, the new bottle will feature at selected accounts in September followed by a national roll out in October.