Russian traditions inspire new Moskovskaya flavoursBy Amy Hopkins
Moskovskaya has given a “modern twist” to the eastern European tradition of infusing vodka with herbs and spices, with the launch of four new flavoured variants.
The four new flavour infusions are: Horseradish and Honey; Pickle and Dill; Ginger and Lime; and Cranberry and Lime.
To create the new expressions, master blender Janis Mazis took inspiration from how vodka was traditionally enjoyed by local eastern European drinkers, with zakuska – snacks such as pickles, a slice of dark bread, lard or fatty meats.
Vodka is also traditionally mixed with cranberry in eastern Europe. Moskovskaya Cranberry and Lime puts a twist on this serve with the inclusion of “some added spice”. Moskovskaya Ginger and Lime, meanwhile, offers similar flavours to the classic Moscow Mule.
“Moskovskaya is one of the oldest Russian vodka brands, but it doesn’t mean that it can’t change with time,” said Renatas Alekna, global brand director of Moskovskaya Vodka.
“Even when developing something new, Moskovskaya stays loyal to the Russian heritage and traditions. The market is changing, consumer habits are changing, and we are bringing a new twist that builds on old vodka and infusion-making traditions and enriches them with east European botanicals and spices.”
Each 500ml bottle in the Moskovskaya Infusions range carries an abv of 32%. The range will launch in the Baltic States, Italy, Ukraine, Spain, Greece, Armenia, Georgia, the US, UK and Australia.
To learn more about the resurgent flavoured vodka trend, see the April 2019 edition of The Spirits Business, out now. That same issue also includes a brand biography of Moskovskaya Vodka, whose history dates from 1894.