This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Fentimans looks beyond gin with new pairing guide
As tonic brands seek to showcase their diverse uses, Fentimans has launched a new spirits pairing guide.
Fentimans’ new guide recommends which of its mixers should be paired with different spirits
The guide aims to show the “perfect pairing of Fentimans mixer and spirit”, covering gin, vodka, agave spirits, rum, whisk(e)y, and fruit brandy, as well as wine.
Fentimans collaborated with bartenders to create the guide, which it hopes will “educate and support” both trade members and consumers.
“Driven by innovation and customer demand, we continue to grow our diverse range of tonics and mixers,” said Claire Tyson, Fentimans senior customer marketing manager.
“When users are mixing our drinks, we need to ensure they’re having the ultimate flavour experience. Our spirits pairing guide can be used as an inspiration to try new and exciting flavour combinations.”
Fentimans relaunched at the start of this year following a US$1.6 million brand overhaul. Earlier this month, the brand unveiled a London-centred advertising campaign.