Beam Suntory collaborates on bottled cocktail range
Beam Suntory has partnered with pre-mixed cocktail company On the Rocks to create a range of ready-to-drink (RTD) serves in the US.
The collection of bottled cocktails includes an Old Fashioned with Knob Creek Bourbon, a Margarita with Hornitos Tequila, a Cosmopolitan with Effen Vodka, a Jalapeño Pineapple Margarita with Tres Generaciones Tequila, an Aviation with Larios gin and a Mai Tai with Cruzan Rum.
As the exclusive partner for co-branded On the Rocks beverages, Beam Suntory will also work with the company on product development, commercialisation, distribution, manufacturing and packaging.
Greg Hughes, general manager, North America at Beam Suntory, said: “As the cocktail culture continues to thrive, we know consumers are looking for quality, hand-crafted cocktails in places where they haven’t been available before.
“Our partnership with On the Rocks will help them capture more of these occasions, such as air travel, hotel room service and major sporting events.”
On the Rocks was co-founded in 2015 by entrepreneur and restaurateur Patrick Halbert and bartender Rocco Milano.
The firm achieved its first listing in 2016 with Hawaiin Airlines, and has since expanded to the Hilton Hotels, Four Seasons Hotels, Pebble Beach Golf Club and the Beverley Hills Hotel.
Halbert said: “[Beam Suntory’s] partnership will help us grow our business much faster and our collaboration will mean that our hand-crafted, quality cocktails will also include some of the world’s finest premium spirits.”