The spirits trends to watch in 2018

2nd January, 2018 by Amy Hopkins


In line with the popularity of so­-called ‘millennial pick’, the gin category is channeling its key demographic’s favourite colour. Market leader Gordon’s released a pink gin this year, and more are likely to follow.

As gin producers continue to experiment and juniper takes on less of a starring role, we predict more expressions will hit the market with an additional flavour USP – such as rhubarb gin.

The Kyoto Distillery set the ball rolling on the Japanese gin category last year with the launch of Ki No Bi Kyoto Dry Gin. Since then, and in tandem with growing foodie interest in Japanese ingredients, Beam Suntory and Nikka entered the category. Will more follow in 2018?

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