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Bacardi promises US$100k to Hurricane Harvey victims

Bacardi has pledged to donate up to US$100,000 to support its business partners and members of the public who have been affected by Hurricane Harvey.

Rum producer Bacardi has promised to donate up to US$100,000 to help Hurricane Harvey victims

The drinks group will immediately donate US$50,000 to the Southern Glazer’s employee relief fund, which was established earlier this week to help employees in the Texas region.

Southern Glazer’s distributes Bacardi’s spirits portfolio in more than 40 US markets.

Bacardi intents to match up to an additional US$50,000 of Bacardi employees’ contributions to the fund, as well as the American Red Cross, the Houston Food Bank/Feeding Texas, the Houston Humane Society or the Salvation army.

Pete Carr, regional president for Bacardi in North America, said: “While we do not have offices directly impacted by the aftermath of Hurricane Harvey, we do have 300 people in our extended family within Southern Glazer’s Wine & Spirits who are directly affected.”

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