New Amsterdam releases two vodka flavoursBy Nicola Carruthers
American wine producer E&J Gallo has extended its New Amsterdam Vodka range with the addition of two new flavours – Lemon and Raspberry.
The new expressions are a blend of New Amsterdam vodka and fresh fruit, and are said to deliver a “crisp, clean taste with unparalleled smoothness”.
“We are thrilled to unveil New Amsterdam Lemon and Raspberry to our diverse collection of great tasting flavoured vodkas,” said Michael Sachs, director of marketing for New Amsterdam Spirits.
“Lemon and Raspberry are bold, energising fruit flavours that can enhance and elevate a variety of drinks.”
“Our expert distillers use the highest quality fruit essences to create aromatic, fresh, juicy flavours that are true-to-type, so when our labels say ‘Lemon’ and ‘Raspberry,’ those are the exact flavours that you’ll taste.”
Since the brand launched in 2011, New Amsterdam Vodka has grown rapidly to become the fastest spirits brand to reach both one million cases and five million cases sold.
New Amsterdam Lemon will be available at specialty beverage retailers across the US this month, followed by New Amsterdam Raspberry in September.
The new flavours come hot on the heels of the brand’s latest marketing campaign, the largest in the company’s 84-year history.