International Beverage hires brand education manager

International Beverage Group has appointed Steph Ridgway as brand education manager, ­North America, effective immediately.

Ridgway will look after the company’s core single malt and gin portfolio, including Old Pulteney, anCnoc and Caorunn Gin

Ridgway will be responsible for providing education in key markets and across all channels to raise awareness of the group’s core single malt and gin portfolio, including Speyburn, Old Pulteney, Balblair, and anCnoc, along with Caorunn Gin.

Based in Brooklyn, Ridgway will also work closely with 375 Park Avenue Spirits, who distribute the firm’s spirits in the US.

Prior to joining International Beverage, Ridgway spent seven years with Rémy Cointreau USA/ Edrington Americas as both brand manager and national brand ambassador for Highland Park, where she was responsible for a number of successful programs that benefitted the brand.

Ridgway also worked for the Hard Rock Café group for eight years as director of Sales & Marketing for their Washington, DC café.

“I’ve been a consumer and a fan of these brands for at least a decade ­ they are everybody’s best kept secret,” said Ridgway.

“And in this new role, I have an opportunity to ensure all of North America realizes how spectacular the International Beverage single malt and gin portfolio really is ­no more secrets on my watch.”

“We’re delighted to have Steph Ridgway join the International Beverage team,” commented Karen Walker, Marketing Director for International Beverage Holdings Ltd.

“As an experienced and highly regarded industry professional Steph brings with her a wide range of expertise to the United States market which will greatly benefit the development of the company’s award winning portfolio of single malt Scotch whiskies and our hand crafted super premium Caorunn Gin.”