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News
Laphroaig rolls out bottle label printing app
The latest initiative in Laphroaig’s #OpinionsWelcome campaign is a bespoke label printing app that enables consumers to personalise a bottle of the brand’s 10-year-old Scotch whisky.
Consumers are encouraged to print their “bold” opinions on the bottle
The Laphroaig label printing tool will be available at selected trade and consumer events in key markets across the globe, encouraging consumers to print their “bold” opinions about the whisky across the bottle.
The tool is presented alongside the ongoing #OpinionsWelcome social media campaign, which recently saw the public’s opinions of Laphroaig displayed on its distillery wall through a live Twitter projection feed.
Bespoke printed labels take these distinctive descriptions of the Scotch whisky offline, creating a tangible product that reflects consumers’ personal opinion of the liquid.
Buyers are encouraged to tweet a picture of their personalised label using the campaign hashtag.
Following the success of #OpinionsWelcome in 2015, Laphroaig relaunched the campaign in August 2016 to once again discover consumers’ most “expressive, poetic and downright unusual” tasting profiles of the Islay whisky.