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Diplomático expands range with two rums
Venezuelan rum brand Diplomático has launched two new expressions called Mantuano and Planas, aged for up to eight years and up to six years respectively.
Planas and Mantuana have joined Diplomático Rum’s new Tradition Range
Both rums join Diplomático’s new Tradition Range, which also includes the brand’s flagship Reserva Exclusiva bottling – a sipping rum aged in small oak casks for up to 12 years.
Planas, bottled at 47% abv, is a blended white rum distilled in pot stills with an “intense sipping profile”. It is named after the Planas Valley, where the Diplomático distillery is located.
Mantuana, bottled at 40% abv, translates as ‘local man’ and is inspired by Don Juancho Nieto Meléndez, the 19th century character that inspired the creation of Diplomático.
It is a blended rum aged in white oak casks that previously held Bourbon and malt whiskey. The expression combines column, batch kettle and pot still distillates created from sugar cane molasses and honey.
Mantuano and Planas both have similar bottle designs to Reserva Exclusiva, featuring the image of Don Juancho Nieto Meléndez on their labels.
“We are very excited to release the new Diplomático Tradition Range, which reflects the brand’s premium positioning and incomparable taste profile,” said José Rafael Ballesteros Meléndez, CEO Diplomático Rum. “It is very important for us to continue to innovate and to contribute to the premiumisation of the rum category.”
The new Tradition Range will be available “in key cities” from February 2017. Reserva Exclusiva carries an RRP of US$40.00, Planas is priced US$29.00, and Mantuano will be available for US$24.00.
Last year, Diplomático embarked on a significant push in duty free, launching Reserva Exclusiva into six major airports across the US and Europe.