Edrington signs US deal with Tequila Partida
Edrington Americas has formed a sales and marketing partnership with Tequila Partida, which will become part of the firm’s portfolio in the first quarter of 2017.
Under the “strategic partnership”, Tequila Partida will become fully integrated into Edrington Americas’ nation-wide distribution network.
Edrington Americas – which handles Edrington’s The Macallan, Highland Park, Brugal, The Famous Grouse, Cutty Sark and Snow Leopard Vodka brands across the Americas region – will assume all sales, marketing and distribution control of Tequila Partida.
It is understood that Tequila Partida’s founder, Gary Shansby, will still be involved in running the business.
Scotland-based Edrington launched the wholly-owned sales, marketing and distribution unit, Edrington Americas, in May 2014 in order to “significantly” strengthen its route to market.