Juice co launches ‘healthiest’ cocktail menu

Cold-pressed juice brand Press has partnered with five distilled spirits brands to launch London’s “healthiest” cocktail menu.

Press has launched what’s claimed to be London’s healthiest cocktail menu

Said to offer a solution when “you need a cocktail or two but your body won’t thank you for it”, the menu offers “vitamin-packed” serves combining cold-pressed, raw and/or unpasteurised juice with a spirit.

Spirits paired with the juices include Casamigos Tequila, Belvedere Vodka, Sipsmith gin, Albion Racing Club spiced malt and Seedlip, the “world’s first” distilled non-alcoholic spirit.

“It is incredible having such established and acclaimed spirits brands on board to inject an alcoholic (or non-alcoholic in Seedlips’s case) kick into this new Press cocktail menu,” said Press founder, Ed Foy.

“I truly feel that the result both encapsulates and boosts Press’s guiding mantra of ‘Let us dream, let us never stop trying, let us laugh, let us make someone else’s day, let us live in the moment…. Let us live the juice life’.”

The cocktails can be found at Press’ latest juice bar located inside the London branch of Lululemon, an athletic apparel brand. Press’ on-site general manager, Fergus English, will serve up the cocktails.

Prices and full cocktail information will be released on 8 September.

Earlier this year, SB checked out some of the industry’s most “healthful” initiatives, demonstrating that alcohol and wellbeing need not be unhappy bedfellows.