SB launches The Luxury Masters competition

As spirits brands continue their super-premium focus, The Spirits Business has expanded its blind tasting competition series with the launch of The Luxury Masters.

The Spirits Business has launched The Luxury Masters

Part of The Global Spirits Masters series, the new competition seeks to taste and reward spirits from across all categories in the super-premium bracket and above.

Chaired by The Spirits Business and assessed by a panel of leading spirits specialists – all independent and unconnected to any brand – the competition will recognise excellence with regards to appearance, aroma and flavour.

The judging categories have been divided simply into spirit type and RRP, with any spirit classed as super-premium or above eligible for entry.

Silver, Gold and Master medals will be awarded in each category. The Master winners will then be judged for the overall title of Grand Luxury Master 2016, which will be announced during The Spirits Business’s annual awards lunch in December.

Results of the competition will be published in the September issue of The Spirits Business magazine – our annual luxury issue – as well as online.

Entries for the inaugural Luxury Masters will close on 14 July. Contact Charlotte Wise to enter – charlotte@thespiritsbusiness.com.