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William Grant looks to Japan at TFWA AP

William Grant & Sons will use the TFWA Asia Pacific Exhibition & Conference to target the Japanese market and focus on two recent Scotch portfolio additions.

A House of Hazelwood activation in Paris
House of Hazelwood is one of the brands set to be showcased at the William Grant stand at TFWA AP

The travel retail trade event is set to take place in Singapore next week, with the Glenfiddich brand owner looking to use it as a springboard into the channel in Japan.

“We want to grow our distribution footprint in Japan via key partners and retailers,” said Scott Hamilton, William Grant & Sons GTR regional director Asia Pacific.

“The market is very mature and WGS has not been active here to date, so we see this as offering huge potential for us.”

Other key market focuses include Taiwan, Australia and New Zealand.

In terms of product focuses on-stand at the event, William Grant will highlight to recent launches: Glenfiddich 21 and The Balvenie 21 Year Old Maderia Cask. Also available to sample will be new blended Scotch brand House of Hazelwood, and the Grant’s Elementary line.

“There is a growing demand from travelling consumers for unique, exclusive and unusual single malts, and nowhere is this more obvious than in the Asia Pacific region,” Hamilton continued.

“Travellers are looking both for gifts that are not available domestically and elitist malt connoisseurs are looking to expand their collections with new expressions.”

William Grant & Sons is exhibiting at TFWA Asia Pacific stand N19.

The TFWA Asia Pacific Exhibition & Conference takes place at the Marina Bay Sands Expo & Convention Centre from 8-12 May.

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