Botran Rum signs exclusive US distribution dealBy Melita Kiely
Botran Rum has signed an exclusive distribution deal with Shaw-Ross International Importers in the US to “increase visibility” of the brand.
Effective from the beginning of April, Shaw-Ross will focus initially on three Botran expressions: Botran Solera, which is a blend of rum aged up for up to 18 years; Botran Reserva, which is made of rums aged up to 15 years; and Botran Reserva Blanca, a white rum aged in white American oak for three years.
“At our core, we are still a small, family company, and as we expand our footprint, we want to do it as organically as possible,” said Jaime Botran, president of Industrias Licoreras de Guatemala, the parent company and producers of Botran Rum.
“We feel that Shaw-Ross has the potential to help our brand reach more premium rum drinkers across the US.
“We’re very excited about our new alliance.”
Botran Rum will also continue working with Emilio Estefan, who became the face of the brand back in 2014, and features in ‘The Night Begins with Botran’ campaign.