Hornitos Tequila partners with Chicago Cubs
Now recognised as the official Tequila of the Chicago Cubs baseball team, Hornitos Tequila has named the club’s new left field group space the Hornitos Hacienda.
The new partnership with the US team will see Beam Suntory’s Hornitos Tequila expand upon its presence at the club, where it is currently available in the “Budweiser Bleachers” since the stand reopened in May.
Formerly the Left Field Well, the Hornitos Hacienda is an area close to the field, in the first two rows above the left field wall, which offers standing room and limited seating for groups of between 15 to 50 fans.
As part of the partnership, Hornitos Tequila will have signage on the left field wall, and in-game promotion on the left field video board.
In addition, cocktails featuring the brand will be available at various locations throughout the ballpark.
“Hornitos Tequila and the Chicago Cubs are the perfect recipe for fun at the ballpark this summer,” said Claire Richards, senior director of Tequilas at Beam Suntory.
“The timing could not be better for us to join forces and the Hornitos Hacienda will offer all-star fans a fun atmosphere, an amazing view to catch all the action and of course, a delicious drink to enjoy while watching the game.”
“With new offerings to complement the bleacher experience that fans already know and love, we are thrilled to work with Hornitos Tequila to offer fans refreshing new ways to enjoy the game,” added Colin Faulkner, vice president of sales and partnerships for the Chicago Cubs.
“This has already shaped up to be an exciting season of Cubs baseball, and the Hornitos Hacienda will continue to add to the fun.”
Earlier this year, Hornitos Tequila expanded its portfolio with the introduction of a Spiced Honey variant.