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Raspberry flavour joins largest moonshine brand
Piedmont Distillers is introducing new Midnight Moon Raspberry, said to be the first raspberry-flavoured moonshine, as the brand reaches 1.5 million case depletions.
Midnight Moon Raspberry is the latest addition to the leading moonshine brand’s portfolio
The leading brand in the moonshine category, also known as white whiskey, Midnight Moon uses real fruit to flavour its prodcuts.
New Midnight Moon Raspberry has been made by macerating 45% abv spirit with real raspberries.
Joe Michalek, founder and president of Piedmont Distillers, said: “Despite an intensely competitive category, Midnight Moon continues to dominate by selling half of all moonshine in the US (according to IRI/Nielsen and NABCA data).
“Midnight Moon Raspberry is the newest addition in a long line of excellent products, and it happens to be my personal favorite. Our motto is: if we don’t love it, we don’t launch it.”
The expression is being rolled out across the US throughout February for an RRP of US$22.99.