Johnnie Walker unveils Dubai cityscape bottleBy Amy Hopkins
Johnnie Walker has launched a new collection of bottles celebrating some of the world’s most famous cityscapes, the first of which depicts Dubai.
The Diageo-owned blended Scotch brand has launched its limited edition Blue Label Cities Collection exclusively in travel retail, following on from the Blue Label Skyline Collection launched in 2013.
Created in collaboration with artist Jeff Nishinaka, the first bottle launched as part of the collection will depict the cityscape of Dubai.
“With the increase in international travel the world has become a much smaller place and we get many more opportunities to visit beautiful cities, rich with character and experiences,” said Peter Fairbrother, global marketing director of Diageo Global Travel and Middle East (GTME).
“With this exclusive limited edition range we wanted to capture the essence of some of these great cities, creating a unique, premium gift or collector’s item that would be a memento of a special destination.”
Just 1,500 bottles of Johnnie Walker Blue Label Cities Collection, Dubai Edition, are now available at an RRP of US$258.