Jägermeister Spice introduced in the USBy Becky Paskin
Jägermeister is launching its first product extension in the US this month with the introduction of Jägermeister Spice.
The seventh-largest spirit brand in the world and the number one imported liqueur in the US introduced the new flavoured variant to the US through Sidney Frank Importing Co on 1 October.
A blend of Jägermeister’s traditional herbal liqueur recipe with additional vanilla and cinnamon for a “warmer taste”, Jägermeister Spice is a limited edition expression bottled at 25% abv designed to be drunk neat, mixed with cola, or – unlike the original Jägermeister which is suggested to be served as an ice-cold shot – taken as a shot at room temperature.
“From our conversations with Jägermeister consumers, we know new flavours and unique experiences allow them opportunities to bond with their friends,” said Adam Rosen, executive vice president of marketing for Jägermeister at Sidney Frank Importing Company. “Jägermeister Spice offers both new drinkers and our long-time fans an innovative product that can be enjoyed in any setting.”
Jägermeister Spice is the first major product extension in the US for the German liqueur brand in more than 40 years.
“Although Spice is certainly a unique take on our signature recipe, it also stays true to the original blend of Jägermeister, recognised as one of the most iconic spirits brands in the world,” said Michael Volke, member of the executive board at brand owner Mast-Jägermeister SE.
Jägermeister Spice is available in limited quantities across the US for an RRP of US$22.99 for a 750ml bottle.