Johnnie Walker unveils city-inspired bottlesBy Amy Hopkins
Diageo Global Travel has released a new limited edition selection of Johnnie Walker Blue Label bottles which are engraved with the skylines of some of the world’s most famous cities.
Exclusively available in travel retail, the handcrafted range consists of seven city editions, including: Singapore, Hong Kong, Mumbai, San Francisco, Los Angeles, New York, and Auckland.
“We know that travellers love to bring back unique mementos from their journeys which serve as a beautiful reminder of the experience,” said Steve White, global marketing director of Diageo Global Travel and Middle East.
“The Johnnie Walker Blue Label skyline range meets that need for our high-flying consumers. Tailoring a product to the local market is a mark of our commitment to offering innovation and differentiation to our travellers.”
Each bottle is individually numbered and accompanied by a bespoke sleeve. All editions are only available in the airports of the cities they depict at the stores of the DFS Group.
John Hoover, senior vice president of global merchandising, said: “We are confident that these exceptional bottles, which capture the spirit and energy of some of the most iconic destinations where DFS is found, will delight world travellers.”
All seven limited editions of Johnnie Walker Blue Label will be available from this month in Singapore Changi, Hong Kong International, Mumbai Chhatrapati Shivaji, San Francisco International, Los Angeles International, New York JFK and Auckland International airports at an RRP of US$399.