VIDEO: Leonardo DiCaprio stars in Jim Beam ad
Django Unchained star Leonardo DiCaprio has made a smooth new advert for Jim Beam Bourbon, which will air only in Asia.
The Hollywood actor is shown carving a perfectly circular ice ball in the 17-second advert that has become a big hit on Youtube. Having carved the ball he spins it over a rocks glass before snapping his fingers, which breaks the ball magically into crushed ice.
Looking into the camera holding a bottle of Jim Beam white label, he says simply: “Cool Bourbon. Jim Beam”.
Brand owner Beam reported a 10% growth in sales for Jim Beam in its full-year results for 2012. However its net sales for the group as a whole fell by 0.2% in the Asia Pacific/ South America region.
The use of a star such as DiCaprio in an Asia-only TV advert is seen as an attempt by Beam to promote Jim Beam as a premium Bourbon in a country where brown spirits are continuously gaining momentum.