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Glenfiddich continues search for UK’s Malt Mastermind
Britain’s bartenders with a passion for malt whisky are being encouraged to enter Glenfiddich’s third annual Malt Mastermind competition.
The deadline for entries to Glenfiddich’s Malt Mastermind 2012 competition is 30 September
Launched this week at drinks trade show Imbibe Live, Malt Mastermind is giving one winner the chance to receive a cash prize of £1,000 plus a VIP trip to the Glenfiddich distillery in Dufftown.
UK brand ambassador Jamie Milne will host the competition, which is looking for entrants to demonstrate a passion for malt whisky.
“We are looking for someone who embodies the pioneering spirit of Glenfiddich through their innovation and creativity and who also truly understands the complexities of malt whisky,” Milne said.
Glenfiddich is asking entrants to complete a questionnaire on its website before 30 September, after which selected finalists will be invited to London to demonstrate their whisky skills and knowledge with serves to a panel of judges.
The brand is promoting the competition through social media, PR and on-trade events.
For more information and to enter, visit www.glenfiddich.co.uk/ maltmastermind.