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Ballantine’s makes its packaging heard

Ballantine’s talks to its target audience with limited edition speakers on bottles in the on-trade

Thursday, December 22nd, 2011 No Comments »

Jamesons’ Deconstructed cocktail

Jamesons Whiskey has come up with a new cocktail concept; the Shot-Tail.

Tuesday, December 20th, 2011 1 Comment »

Hot rubber for Johnnie Walker

Button and Hakkinen fooling around in cars for Johnnie Walker’s JOIN THE PACT Campaign

Tuesday, December 20th, 2011 No Comments »

Beam to buy Irish whiskey distillers Cooley

International drinks giant Beam Global has reached agreement to buy Irish distillers Cooley.

Friday, December 16th, 2011 No Comments »

Mackmyra opens new distillery

Swedish whisky company Mackmyra will unveil its new distillery with a bang when it holds a party complete with fireworks.

Friday, December 16th, 2011 No Comments »

Beware imitations

Police report a huge rise in sales of fake alcohol products.

Friday, December 16th, 2011 No Comments »

The Dominic Roskrow awards

The annual Dominic Roskrow awards of the year, part one – whisky folk

Friday, December 16th, 2011 No Comments »

Limited edition Scotch back in Hong Kong

Chivas Regal today announced the return of 18 Year Old by Vivienne Westwood to the Hong Kong market.

Thursday, December 15th, 2011 No Comments »

The Absinthe Masters 2012

RECOGNISING THE MASTERS IN THEIR FIELDS In February 2012 The Spirits Business will stage The Absinthe Masters in a drive more…

Wednesday, December 14th, 2011 No Comments »

Sainsbury’s announces buoyant gin figures

Sainsbury’s gin sales up 61% from last year among city dwellers aged between 18 and 24.

Tuesday, December 13th, 2011 1 Comment »