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Getting ready for Vodka Masters 2011

After the resounding success of last year’s event the excitement for the 2011 event is mounting.

Wednesday, June 29th, 2011 No Comments »

Trio launch CASK Liquid Marketing

Three drinks industry moguls have teamed up to launch CASK Liquid Marketing, dealing with PR, brand development and consultancy for a portfolio of specially-selected premium spirits.

Thursday, June 16th, 2011 No Comments »

Lynch launches Ver 2 vodka

Boyzone star Shane Lynch has teamed up with vodka brand VER2 to launch the UK’s first five-time-distilled vodka infused with Caffeine and Guarana.

Monday, June 13th, 2011 No Comments »

Diageo to mull over Ketel One option

As speculation continues over Diageo’s possible takeover of Jose Cuervo Tequila, the world’s biggest drinks group must also consider the option of buying a 50% stake in Dutch vodka Ketel One.

Wednesday, June 8th, 2011 No Comments »

Russian Standard unveils new campaign

Russian Standard Vodka has unveiled its new international advertising campaign, which launched in the UK last Saturday (28 May) on Sky Sports during the UEFA Champions League final.

Friday, June 3rd, 2011 No Comments »

Vodka extends global reach

Outside the traditional vodka strongholds producers are looking to pastures new.

Monday, April 18th, 2011 No Comments »

Please let the good times roll

The 2009 tallies in the Brand Champions League make for grim reading as the global economic downturn took a big bite out of all the major brands.

Thursday, January 27th, 2011 No Comments »

Green Mark gets the Russian touch

CEDC sorts out its international portfolio and the sale of its Polish distribution arm underlines its ongoing commitment to its own brands.

Thursday, January 27th, 2011 No Comments »