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After the resounding success of last year’s event the excitement for the 2011 event is mounting.
Three drinks industry moguls have teamed up to launch CASK Liquid Marketing, dealing with PR, brand development and consultancy for a portfolio of specially-selected premium spirits.
Boyzone star Shane Lynch has teamed up with vodka brand VER2 to launch the UK’s first five-time-distilled vodka infused with Caffeine and Guarana.
As speculation continues over Diageo’s possible takeover of Jose Cuervo Tequila, the world’s biggest drinks group must also consider the option of buying a 50% stake in Dutch vodka Ketel One.
Russian Standard Vodka has unveiled its new international advertising campaign, which launched in the UK last Saturday (28 May) on Sky Sports during the UEFA Champions League final.
Outside the traditional vodka strongholds producers are looking to pastures new.
The 2009 tallies in the Brand Champions League make for grim reading as the global economic downturn took a big bite out of all the major brands.
CEDC sorts out its international portfolio and the sale of its Polish distribution arm underlines its ongoing commitment to its own brands.
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