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Vodka



Sazerac buys Frïs Vodka from Pernod

Sazerac has made its sixth spirits acquisition this year with the purchase of Frïs Vodka from Pernod Ricard for an undisclosed sum

Monday, October 3rd, 2016 No Comments »


The Vodka Masters 2016 results

There were concerns The Vodka Masters 2016 would be a let-down after the battering the category has suffered, but our judges found winners aplenty

Monday, October 3rd, 2016 No Comments »


Stoli global marketing director departs

Stoli Group’s global marketing director Lars Vestbirk has announced he has left the company, his departure in June preceding a statement from parent firm SPI Group confirming brand’s CEO will leave next month

Wednesday, September 28th, 2016 No Comments »


Organic and specialities key focuses at Spirit Show

The Spirit Show, thought to be the first of its kind in London, will feature a number of speciality and organic products at its upcoming event

Wednesday, September 28th, 2016 No Comments »


Poliakov adds 4.5l bottle to range

French vodka brand Poliakov has extended its range with the introduction of a “huge and extreme” 4.5 litre bottle, to enhance brand visibility and represent a “celebration reference” for consumers

Wednesday, September 28th, 2016 No Comments »


Cullins to leave Stoli amid global restructure

Stoli Group CEO Rob Cullins will leave the vodka producer next month as part of a “restructuring” exercise, parent firm SPI Group has announced

Tuesday, September 27th, 2016 No Comments »


‘Glocal’ approach leads vodka revival

As the vodka category tentatively recovers, big brands are increasingly looking for ways to add local relevance to global operations. But is a ‘glocal’ approach sustainable and can it win consumer hearts?

Friday, September 23rd, 2016 No Comments »


2015’s biggest spirits brands in travel retail

2015 was a mixed year for spirits in the global travel retail channel, with volume and value figures both suppressed. But which of the category’s top 10 brands are faring the best?

Thursday, September 22nd, 2016 No Comments »


US off-premise leads spirits growth

Spirits sales growth in the US off-premise channel are significantly outpacing the on-trade, new data from Nielsen shows

Wednesday, September 21st, 2016 No Comments »


Deep Eddy to open new site as it eyes expansion

Deep Eddy Vodka is set to open a distillery in Hays County, Texas, which is “at least five times the size of its current building”

Wednesday, September 21st, 2016 No Comments »