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Scandlines opens Absolut Elyx space

Pernod Ricard Travel Retail Europe and border store retailer Scandlines have opened a new retail space for super-premium vodka Absolut Elyx at the Scandlines BorderShop in Puttgarden, Denmark

Monday, July 4th, 2016 No Comments »

Moskovskaya launches ‘no fuss’ campaign

Moskovskaya Vodka has launched a new global marketing platform that positions the brand as an “unpretentious vodka”

Friday, July 1st, 2016 No Comments »

‘Grain to glass’ Kent distillery readies launch

Copper Rivet Distillery, a new “grain to glass” distillery that uses only “locally farmed, hand-selected grains”, is set to open its doors in Kent this coming August

Thursday, June 30th, 2016 No Comments »

Smirnoff marks Pride with colourful designs

Diageo has teamed up with British television presenter Dawn O’Porter to launch a line of Smirnoff vodka bottles featuring the colours of the Pride flag

Friday, June 24th, 2016 No Comments »

The world’s best-selling vodka brands

2015 proved a mixed year for vodka, with a handful of brands flourishing while others succumbed to geopolitical and economic pressure. But which were the world’s biggest sellers?

Wednesday, June 22nd, 2016 No Comments »

Stoli tackles stigma with #DrinkWhatYouWant

Vodka brand Stoli is seeking to address social drinking stigmas with its #DrinkWhatYouWant campaign, aimed to encourage millennial men to be more confident in what they drink

Tuesday, June 21st, 2016 1 Comment »

Channing Tatum to launch potato vodka brand

Hollywood actor Channing Tatum is set to launch the new potato-based Born and Bred Vodka brand this year

Monday, June 20th, 2016 No Comments »

Beluga intros Europe cocktail competition

Russia-based Beluga Vodka is to launch Beluga Signature, an on-trade educational brand programme and cocktail competition as it seeks to strengthen brand understanding across Europe

Monday, June 20th, 2016 No Comments »

WSET launches 3 Minute Spirit School

The Wine and Spirit Education Trust has released a series of short introductory videos on a selection of the world’s top spirits categories

Friday, June 17th, 2016 No Comments »

Premium spirits sales see global growth

Consumers are seeking “quality over quantity” as the premium-and-above spirits sector enjoyed sales growth in 2015 while overall spirits remained flat, according to new IWSR figures

Tuesday, June 14th, 2016 No Comments »