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Top 10 spirits launches in May 2016

From vodka made from fog to a trio of grapefruit-led releases and the conclusion to The Macallan and Lalique’s Six Pillar collection, May’s top spirits launches were a diverse and varied bunch

Wednesday, June 1st, 2016 No Comments »

Absolut releases trans storyline ad

Pernod Ricard-owned Absolut vodka has released an ad with a transgender storyline as part of its #AbsolutNights campaign

Tuesday, May 31st, 2016 2 Comments »

Pernod drives Absolut Elyx focus in US

As Pernod Ricard attempts to claw back growth for Absolut vodka, the group has launched a new marketing campaign for super-premium brand extension Absolut Elyx in the US

Thursday, May 26th, 2016 No Comments »

Scots drink 41 bottles of vodka at home a year

Alcohol consumption in Scotland is on the rise with the equivalent of 41 bottles of vodka purchased per adult in 2015, according to new data

Thursday, May 26th, 2016 No Comments »

Smirnoff unveils ‘official vodka of freedom’

Diageo has launched the “official vodka of freedom” in time for summer – limited edition Smirnoff Red, White & Berry

Thursday, May 26th, 2016 No Comments »

Stoli backs Absolutely Fabulous: The Movie

Stolichnaya Vodka has partnered with Fox Searchlight Pictures for the launch of Absolutely Fabulous: The Movie, the feature film of the iconic British television show

Wednesday, May 25th, 2016 No Comments »

Limited edition Absolut MIX on sale in Pacific TR

Absolut has launched a limited edition kaleidoscopic print bottle design into Pacific travel retail

Tuesday, May 24th, 2016 No Comments »

‘Anti-ageing’ caviar collagen vodka to launch

A new and unique “beauty cocktail mix” combining vodka with “super anti-ageing, natural ingredients” including caviar collagen is readying to launch in Europe and the US

Tuesday, May 24th, 2016 No Comments »

Halewood adds pre-mixed cans to Red Square portfolio

Halewood International has launched pre-mixed cans for Red Square Vodka’s Sloe and Toffee flavoured expressions to extend the reach of the brand

Tuesday, May 24th, 2016 No Comments »

Hangar 1 creates ‘60% fog’ vodka

California-based distiller Hangar 1 has released Fog Point, a “fog-to-bottle” vodka created using “fog-caught” water from San Francisco Bay

Monday, May 23rd, 2016 No Comments »