Diageo’s India centre may serve 70 markets by 2020

Diageo’s new India-based business services centre is “likely” to become one of the company’s biggest by 2020, the company’s CEO Ivan Menezes has said.

The centre will “provide services to 70 global markets for Diageo”, according to Menezes

Diageo Enterprise Operations, which provides Diageo, its customers and suppliers with shared business functions, is now based at the Karle Town Special Economic Zone near Nagavara Lake.

Since October 2016 the centre has trebled its workforce to 300, and expects to double this number by the end of the calendar year.

The centre is set to offer new services in the technical IT area – including data, analytics and technology and will also establish “a robotics centre of excellence”.

Speaking at the launch on Tuesday (21 February), Menezes said: “In the next three years, it is likely to become one of Diageo’s biggest business centres supporting Diageo’s customers, suppliers and employees, providing services to 70 global markets for Diageo”.

The chief minister of Karnataka, Shri Siddaramaiah, inaugurated the site, joined by Brian Franz, chief productivity officer Diageo; Ulrica Fearn, general manager enterprise operations; Anand Kripalu, managing director and CEO, United Spirits Limited; and Menezes.

“This operation is an important part of our global shared services network, providing Diageo customers, suppliers and employees around the world with high quality services, as well as enabling us to drive efficiency and consistency,” said Franz.

“I would like to recognise the important contribution that Enterprise Operations – Bangalore will make to Diageo as we progress towards our ambition to be one of the best performing most trusted and respected, consumer goods companies in the world.”