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Starbucks pulls alcohol from 400 US stores
Starbucks will stop serving alcohol at more than 400 stores across the US following the nationwide discontinuation of its ‘Evenings Programme’, according to reports.
Starbucks plans to offer beer, wine and spirits at its new high-end Reserve Roastery stores
The programme, which offered wine, beer and small plates after 4pm as part of an effort to grow Starbucks’s evening consumer-base, first launched in the US in 2010 and later expanded internationally.
The concept was unveiled in the UK in February 2015, starting with Starbucks at London Stanstead Airport.
However, The Seattle Times now reports that about 439 Starbucks locations will cease hosting the ‘Evening Programme’ as the company refocuses attention on its lunchtime food offering.
Some licensed Starbucks stores in the US and some international outlets may continue offering the programme, the report states.
Beer, wine and now spirits will, however, be available at Starbucks’s Reserve Roastery stores – new high-end outlets that offer signature coffee beans.