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Pinkster unveils Valentine’s bottle
British gin brand Pinkster is hoping to charm shoppers this Valentine’s Day with the launch of its first limited edition bottle, adorned with a love heart label.
With the strapline ‘Let the love beGin’, the bottle is adorned with a love heart label
The love heart label features the strapline ‘Let the love beGin’.
Will Holt, marketing director at Pinkster, said: “As a pink gin, we felt it was high time we wore our heart on our sleeves and created something slightly quirky.
“Valentine’s is a huge gifting opportunity, so we’re confident this eye-catching bottle will raise a smile and encourage romantic shoppers to stay fruity and look beyond choccies, roses and so forth.
“Our in-house mixologist, Miss Pinks, has created a range of racy recipes for the on-trade to add a little firepower for couples dining out. Let the love affair beGin this Valentine’s, we say.”
Pinkster has also introduced gift packaging for both the limited edition and regular 70cl bottles.
Produced with fresh raspberries grown locally to the company’s HQ outside Cambridge, Pinkster has recently been listed nationally by Matthew Clark across all its UK depots.
Holt added: “Last year’s £1 million crowdfunding financing last has allowed us to accelerate business growth and we’re all set for an upbeat 2017 as the raspberry revolution gathers momentum.”
In November last year, Pinkster Gin bolstered its sales force with a raft of new appointments.